Wednesday, July 22, 2009

Kangen Water - The War between Enagic and Jupiter Science

Here is an outsider (outside of US) view about the marketing war between Kangen water (Enagic) and Jupiter water (IonLife or Jupiter Science) in North America and some EU countries. I've never been to North America, but I had been observing the development of the Ionized Alkaline Water in those regions through Internet.

I'm from Malaysia, 6 years ago when I first got to know about Ionized Alkaline Water, I went online to search for more information about it but I could only find a few websites talking about it and my first impression is that ionized alkaline water was more known as Kangen water in US. And I also found another brand called Jupiter which manufactured in Korea. Since Kangenmachines are from Japan, I can say this is a "Ionizer War of Japan and Korea" and the war zone is United States.

I could see that Kangen had a good start by choosing MLM as their marketing channel and Kangen members had done a great job in spreading the good news and educating the general public about the importance of balancing body pH through drinking ionized alkaline water. Although Jupiter is using the traditional distributor-dealer business model, but Jupiter also benefited from the awareness triggered by the Kangen's MLM strategy.

As more and more people starting to look for ionizers, the marketing war between Enagic and Jupiter Science is getting intensive and aggresive. Take a look at some of their websites,Kangen (It's army of sales reps) is attacking and condemn Jupiter and vice versa. And both sides are coming out new models with different sub-brand to further confuse the consumers. Jupiter has its Microlite, Melody, Orion, Aquarius and Kangen has its SUN.US, Leveluk JR II, DX, DXII (sound like Terminator?). This warfare is getting more interesting when I found out that of the top websearch result of "Kangen water" is instead a Jupiter's website with the Title as "Kangen water"!!! Should I call this as "Strategy of Deception"?

As and outsider, I really do enjoy the show play. It is very entertaining to read how each party claims how superior their machines are over its opponent. Just like the movie Terminator, both sides have machines and no matter which side one machine is, it is still a... machine. Look! As long as it produces ionized alkaline water through the ionization or electrolysis process, it is still an... Ionizer!

Yes! There are some differences between the components and design for the ionizers of both Kangen and Jupiter, but the fundamental of operation is the same. They still use electrolysis to separate the minerals in the water to produce alkaline water and acidic water. Both of them still use Titanium Platinum plates (which is the most important factor) as their electrolysis electrodes. Kangen has a variation of 3 Plates, 5 Plates, 7 Plates models and Jupiter has them too!

In term of machine and technology, both Kangen and Jupiter are more or less at par. But the big difference between Kangen Ionizer and Jupiter Ionizer is... The Price! Kangen's models cost at least double the price of their Jupiter counterparts. I was shocked when I first came to know about the retail price of Kangen Ionizer which is $3,000 ++. For that amount of money, you can buy 3 units of the same quality ionizers (from the same manufacturer in Japan) here in Malaysia! Enagic must be making good money over there in US.

Then I came to know about the Kangen Water Business Opportunity and its MLM marketing plan. Now I realized why Kangen Ionizer cost so much! Well, the consumers are paying for their marketing system more than the machines. In MLM, the cost of the products must below 30% of the retail price and it's the same for almost all products that sold under the MLM business model because it cost money to educate and motivate each level of agents or sales reps. And if I'm not mistaken, there are about 8 levels in Kangen's marketing plan.

I'm not saying Kangen has overpriced its products, because the marketing system is part of the product. Kangen deserves the credit because if not for the seminars and training given to the members a.k.a agents or reps, I don't think the awareness of the benefits of Ionized Alkaline Water will be as what it is now in North America. It takes someone to 'push' the benefits of the Ionized Alkaline Water at the very beginning so that words of mouth will start to spread. If there's no one or a little users installed the Kangen Ionizer and experience the benefits of it, there will be no testimonials and proofs to further promote this wonderful health technology.

Now the market momentum has been built up and it is slowly becoming a trend. Soon, this will become a common household appliance in US like what it already is in Japan, Korea, and Taiwan. The pioneering job of Kangen can said to have completed and it is time for them to revise their marketing plan or strategy to compete with Jupiter and some other new brands such as Tyent, KYK, GoldFox, etc.

Kangen or Jupiter? The answer lies in the common sense. When you understand the whole picture of the competition, I belive you can make a better decision in choosing your alkaline water ionizer. It is no more a question of whether Kangen Water or Jupiter Water, it is a matter of Kangen Brand or Jupiter Brand.

Hemen Ee is the specialist of Ionized Alkaline Water, owner of with years of experience in dealing with Alkaline Water Ionizer in Asia, where this technology was first invented. He had discovered the untold truth about the water electrolysis technology. Find out the ugly facts of the Alkaline Water Ionizer Now!


  1. This comment has been removed by a blog administrator.

  2. I encourage anyone who is researching water ionizer machines to do as much research as possible... if you do not have an opportunity to drink water from a machine first. Jupiter's technology has tested positive for titanium in the water on two occassions, that I know of. Titanium exposure, through the plates being compromised due to the poor construction, can make someone very ill. I also have a document from EMCO (the manufactoring company) that states their machines may stop working after 400 hours of use. Having your water tested periodically, from any ionizer, is highly encouraged.
    In good health....

  3. I agree with Allison.Also, Jupiter Ionways is going into MLM too.

  4. Having had the knowledge that the choice of drinking water is critical to my health, I understand that only if the water system goes through the process of ionization, that provide ‘negatively charged’ water (-ORP) is the one that has real health benefits. You must check out which provides the top water ionizers independently rated by 3 major research companies in USA. You cannot go wrong with this.

  5. Really nice post and i think this article reviews the benefits of drinking ionized alkaline water and how this water can be easily produced right at home.